ABOUT :
EDUCATION
College for Creative Studies
Masters in Design
(Ranked in top 10 in the world)
Studying masters in design, developed a very good sense of user first thinking, which translated into great UX ( user experience ), research skills, creative problem solving, product design & aesthetics. It reinforces thinking outside the box and future casting ideas and concepts.
Istituto Europeo di Design
Bachelors in Transportation Design
Studying transportation design was an early passion which resulted in developing a very keen sense for aesthetics and form based on a solid foundation of industrial design, which has product development and manufacturing at its core.
View the collection of works across 7 years of designing experiences through digital and physical products.
WORK EXPERIENCE
Cars24
Design Lead – Bikes division
Leading the design of all Bikes business customer facing digital products – Website, M-site and App. Creating the culture of buying bikes fully online through enhanced UX (User Experience) on all digital products.
Led the initiative to transform the business from an Offline to an entirely Online Only model, achieved through in depth consumer research to derive a hypothesis for a solution.
Led the development of the MVP to test that hypothesis resulting in 300% jump in orders overnight
• Creating the full User Journey of all bikes customers,
• Wire-framing for the entire products,
• Qualitative and Quantitative consumer research and analysis,
• Driving Product requirements with stakeholders,
• Creating Design brief and conducting reviews of the Design team,
• Grooming and UAT with tech team developers.
Whirlpool Corporation
Category Lead Designer – Laundry Auto
India Design Lead for Automated Laundry machines
Led the development of the new Entry level and Mass-premium Top Load washers for India which is 80% of the category’s volume
Introduction of Front Load washers manufactured in India.
Designed the new brand language for Front load washers in EMEA and China
Part of the the team that redesigned the new Maytag brand language in the US and designed components and accessories for Maytag washers
Project Lead Designer – Refrigerators
Designed singlehandedly and launched the entire line of Whirlpool double door refrigerators in Mexico, USA and Canada – the biggest global refrigerator platform of Whirlpool with 10 SKUs and 3 price segments in Top Mount and Bottom mount fridges.
Created the new Global Brand language for interior and exterior of Whirlpool fridges across all segments, and across all regions.
Product Designer – Advanced Design
Developed advanced design projects for future roadmaps, with design driving innovation in appliances. The work done here went on to play a vital role in the direction of product strategy for future projects.
Conceptualised future state projects in Laundry, in Refrigeration and in Water filtration systems
View the collection of works across 7 years of designing experiences through digital and physical products.
